Leverage over a decade of analytics expertise to transform your data into actionable insights. I build custom measurement frameworks for AI visibility and privacy-focused web analytics, automate reporting workflows, and train teams to foster a data-driven culture. From measuring brand presence in AI platforms to optimizing business objectives with web analytics, I empower you to stay visible and competitive in the age of AI.
Currently based in Cologne, Germany, my specialization lies in AI visibility analytics and digital measurement frameworks. Having worked for industry leaders in e-commerce such as Kaufland e-commerce and Mytheresa, and as a senior consultant with IBM and Hopmann, I identify growth opportunities, streamline analytics processes, and translate big data into clear and actionable recommendations.
Custom-crafted solution to measure and monitor how your brand, products, and content are represented across AI-powered search.
Implementation of privacy-centric web analytics measurement that derives actionable insights in alignment with your business objectives.
Manual analysis and reporting in Microsoft Excel is error-prone and tedious. Streamline your data-driven workflow with custom VBA solutions.
Hands-on workshops and personalized coaching on analytics, implementation, and strategy tailored to your team's skill level and business priorities.
No lengthy internal processes or approval chains slowing things down. I collaborate directly with your team and move at your pace, focusing on what matters. Efficient, straightforward, no unnecessary overhead.
I handle both implementation and analysis. Designing privacy-compliant tracking that captures what you need, then analyzing data to uncover strategic insights. Strategy and execution, combined.
AI-powered discovery is reshaping how customers find brands. I build custom measurement frameworks to track your visibility across AI search, generative platforms, and recommendations.
We start by understanding your current measurement setup, business goals, and gaps. I assess what is working, what is missing, and what needs to change. From this, we define a clear roadmap and next steps.
I implement solutions and provide clear documentation so your team can maintain and iterate independently. Additional training workshops are available if your team needs deeper support.
I optimize performance and refine strategy based on new data and learnings. I remain your strategic partner to ensure measurement evolves with your organisation.
Ready to discuss your measurement challenges and explore solutions? Let us connect.